Lorenzo de' Medici - art, language and culture since 1973

Fashion Marketing (Year 1)
Study Certificate

1ST SEMESTER

• Introduction to the Fashion Industry       3 credits/45 hours
• Consumer Behavior                                3 credits/45 hours
• Visual Merchandising                              3 credits/45 hours
• Fashion Retailing                                    3 credits/45 hours
• Public Relations                                      3 credits/45 hours
• Italian Language                                     3 credits/45 hours 

2ND SEMESTER

• Textile Science                                                   3 credits/45 hours
• Fashion Marketing Computer Principles            3 credits/60 hours
• History of Costume                                            3 credits/45 hours
• Event Planning                                                   3 credits/45 hours
• Fashion Buying Concepts                                 3 credits/45 hours
• Italian Language                                               3 credits/45 hours

Fashion Marketing (Year 2)
Professional Study Certificate

1ST SEMESTER (FALL ONLY)

• Introduction to International Marketing                3 credits/45 hours
• Apparel Quality Assurance                                  3 credits/60 hours
• E-Commerce                                                       3 credits/45 hours
• Trend Forecasting                                               3 credits/45 hours
• Brand Management and Promotion                    3 credits/45 hours 

2ND SEMESTER (SPRING ONLY)

• Principles in Advertising                                      3 credits/45 hours
• Product Development                                         3 credits/45 hours
• Fashion Employment Seminar                           3 credits/45 hours
• Apparel and Textiles in the Global Economy      3 credits/45 hours
• Entrepreneurship                                                 3 credits/45 hours